For the first time SCE and the Munich University of Applied Sciences organized a 4-day Innovation Camp high in the mountains. The new program welcomed 21 participants with various backgrounds and provided them a platform for thinking and acting in entrepreneurial and innovative way. On the basis of a real case by “Deuter Sport” they produced ideas which turned “Outdoor Sports for Families” into business models and captivated old and new customers segments. In addition 3 Professors (Tobias Huttenloher and Klaus Sailer from the University of Applied Sciences and Alistair Fee from the Queen’s University Belfast) and other lecturers taught and mentored the five teams on their way to the final presentations on March 8th, 2012.

We are looking forward to seeing how the five innovative products and business ideas are going to be developed further by our partner „Deuter Sport” and the Innovation Camp participants.